Posted by levib on April 8, 2010
People are adverse to change.
We see it every year, right after the New Year, hundreds of people sign up for the gym, because they know it’s good for them only to quit a few months later.
With lead gen pages and sales pages, you’re essentially trying to encourage a potential customer to change their behavior [...]
Posted by admin on March 19, 2010
As you may have notice, there is a large move underway from corporate web destinations (self-contained microsites and websites) in favor of the social desintations where consumers are playing – Facebook, Twitter, Flickr, etc.
This new reality is putting pressure on companies to participate and hopefully convert these friends and followers.
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