Posted by admin on March 19, 2010
As you may have notice, there is a large move underway from corporate web destinations (self-contained microsites and websites) in favor of the social desintations where consumers are playing – Facebook, Twitter, Flickr, etc.
This new reality is putting pressure on companies to participate and hopefully convert these friends and followers. In our opinion, the easiest way is with a custom landing page for each specific social destination. Big brands aren’t doing this yet, with their focus on branded content, but smaller companies are in on the idea.
The most common landing page we’ve seen inside Facebook concerns a custom tab that follows the standard landing page template:
When the user lands on the tab, the user has a few options:
In three of the four situations, you’re a winner.
Obviously, we want them to fill out he form and collect them as a lead that we can contact later. Secondly, after they fill out this form, the landing page will direct them to a thank you page with a “Friend” or “Follow” us buttons, so we can capture them (the second most important action) for future offers.
Furthermore, you can now include Analytics on your Facebook pages (link to tutorial), which allows you access to data on how your landing page is performing.
In order to create a landing page inside Facebook, you’ll need to be familiar with FBML (Facebook’s HTML markup language), FBJS (for form validation), the FBML application for pages , and you’ll need to make that FBML tab show up first for guests.
In the future, FlowLead will help you integrate your landing pages on Facebook without all that mess. Are you interested?
Sign up for our Alpha program!
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Simple and concise article, with some really useful tips. Good job! A Facebook landing page gives you a low-cost opportunity beyond your website and/or syndication sites. all Facebook page content is indexable by search engines, FBML landing pages can generate additional “Google juice” for your white paper offerings.